A Friend, Indeed

Problem: Indeed needed to increase unaided brand consideration among a younger audience by positioning itself as the top choice for job seekers, especially within the competitive job search engine market.

Actions: Our team conducted extensive research to understand the core values of our target audience and how they aligned with Indeed’s brand. We developed a campaign that not only highlighted Indeed’s key features but also redefined the job search process by showcasing how Indeed’s values—such as transparency, support, and accessibility—aligned with those of younger job seekers.

Results: The campaign successfully repositioned Indeed within the minds of the younger demographic, offering a fresh perspective on the job search while maintaining the authenticity and values that resonated with both the client and audience. This strategic alignment boosted Indeed's appeal as the go-to platform for job seekers.