Pause & Play: A Meta Quest 2 Campaign

Problem: Meta Quest 2 faced the challenge of being perceived as a niche product, and the goal was to reposition the VR headset as an essential college item, overcoming misconceptions about its limited uses.

Actions: Our team developed the Pause & Play campaign, which highlighted the recreational and relaxation benefits of Meta Quest 2 for college students. We positioned it as a valuable, everyday tool for entertainment and socialization, seamlessly fitting into the digital-native lifestyle of students.

Results: The campaign effectively rebranded Meta Quest 2, challenging the stigma around VR headsets and positioning it as a versatile and essential part of college life, increasing its relevance among the target audience.