Ten Thousand Villages

Problem: The challenge was to boost community awareness for Ten Thousand Villages in Harrisonburg through a strategic, long-term content approach that not only engaged the local audience but also connected them to the global impact of fair trade.

Actions: We developed a comprehensive content strategy by conducting primary research, including on-site visits and photoshoots, as well as secondary research and competitive analysis. Working in teams, we created a content schedule, identified key content pillars, and presented the client with 15 diverse pieces of content along with a scalable structure for future campaigns.

Results: The final deliverable was a well-researched content calendar, including a strategy built on data-driven insights and competitive analysis. This provided the client not only with immediate content but also a sustainable framework for developing future campaigns.