Brewbike Coffee

Problem: The challenge was to build a consistent and engaging brand presence across multiple platforms for a new coffee bar startup, while ensuring customer engagement and inclusivity. Additionally, understanding customer consumption patterns was necessary to optimize marketing strategies.

Actions: I applied brand guidelines to create a cohesive social media feed, SMS campaigns, emails, and in-store collateral. I also collected and analyzed customer profiles, ensuring our approach celebrated cultural diversity and made the coffee bar accessible to people with dietary restrictions.

Results: The result was a visually aligned, inclusive brand experience across social media, in-store, and through customer communications. This led to increased customer loyalty and engagement, while the data insights informed future marketing strategies.