Waynesboro Bed & Breakfasts

Problem: The goal was to develop a comprehensive marketing strategy for three bed and breakfasts by integrating traditional and digital marketing efforts to increase brand awareness and drive engagement.

Actions: I conducted a thorough situation analysis to propose relevant IMC tactics, then created a campaign that blended both digital and traditional marketing strategies. I also implemented tracking measures to assess the effectiveness of the campaign.

Results: The final IMC campaign successfully combined multiple channels, yielding measurable increases in engagement, brand visibility, and overall marketing effectiveness based on key performance metrics.