Dial It Down: A Tide Campaign

Problem: The challenge was to develop a marketing campaign for Tide that increased brand love, equity, and cold-water wash loads among 18-35 year olds while reinforcing Tide's commitment to sustainability.

Actions: We crafted an integrated marketing strategy called "Dial it Down" that utilized omnichannel ads, influencer partnerships, and real-life activations like QR codes and laundromat chill zones, focusing on changing perceptions about cold-water washing.

Results: The final campaign delivered a cohesive, creative solution that reached over 1.2 billion impressions, strengthened brand awareness, and encouraged sustainable laundry practices by making cold-water washing a part of everyday decisions for our target audience.

placed 3rd in our District and 9th in the country